The official Ally Rocks 405 Challenge Coin is designed as a badge to honor Ally’s memory, recognize our vital law enforcement partners, and carry our life-saving message wherever it goes. This official coin marks the very first release in our Law Enforcement Series.
 
Front Side Elements
Badge Shape & American Flag Motif: Shaped like a traditional law enforcement shield with stars and red-and-white stripes, honoring our strong partnership with first responders, law enforcement officers, and safety advocates.
Red & Teal Ribbon Heart: The central interlocking heart represents love, remembrance, and the core of the Ally Rocks 405 mission.
"Don’t Drink & Drive": Positioned directly beneath our name to keep our primary message bold and undeniable.
Padfoot Logo: Features Ally's Great Dane service dog holding a flower—a deeply meaningful symbol representing the unconditional love, loyalty, and bond she shared with Padfoot.
The Message: Reads "If someone didn't drink and drive, Ally would still be alive," serving as a reminder of why we educate society to prevent drunk driving.
 
Back Side Elements
Organization Header & Footer: Features AllyRocks405 at the top banner and "Don’t Drink And Drive" along the bottom base.
Memorial Star Badge: Features a 6-pointed star—the traditional badge of protection, duty, and authority in law enforcement—inscribed with "In Memory of Allyson Renee Goad" and her life years, "1998–2021."
Sunflowers & Crest: Flanked by sunflowers—symbolizing light and hope—and centered with an emblem honoring her legacy.
 
Every challenge coin sold directly supports the Ally Rocks Fund annual initiatives, fueling our education priorities, interactive impairment programs, and community outreach efforts.